School Dress Code In Schools - 1915 Words

School dress code has been an issue in public schools for a number of years. Many schools around our country are starting school dress codes to deal with many different issues in our schools. When trying to find research on the topic of school dress codes impact on student achievement, it was very limited. The research that we will be looking at will discuss the history of school dress codes and legal issues that arose from it. We will also look at other studies that discuss the main reasons for implementing a school dress code. We will discuss the steps, based on others findings, of researching the impact of dress code on student learning. The end of this paper will discuss how to install a dress code at your school successfully.†¦show more content†¦The Fifth, Sixth, Ninth, Tenth and Eleventh U.S. Federal Circuit Courts have generally upheld the authority of school officials to impose reasonable grooming requirements (Gullatt 1999). The pro-student cases, on the oth er hand, found protection in several constitutional provisions including the First Amendment (freedom of speech and expression), Ninth Amendment (denial of other rights not enumerated in the U.S. constitution), and Fourteenth Amendments (actions affecting citizens by the states) to the U.S. Constitution (Brown v. Kabl, 1969). In the early 1980’s schools began to look at dress code again. Many schools wanted to go to a dress code as a way to fight the growing number of gangs in public schools. The restrictive codes were put in place for the urgency of protecting the students from gang activity and to produce a safe school environment (Adams 2007). Lane, Swartz, Richardson, and Van Berkum (1996) stated that â€Å"though gang members are known to intimidate others in various ways, their clothes have been a primary form of identification.† Schools saw a need to end gang violence by making students dress in neutral colors. Bethel School District No. 403 v Fraser (1986) had a significant impact on students’ expression rights (Adams, 2007). This is the first rulling that gave school officials more discretion to restrict student dress. Matthew Fraser was running for a studentShow MoreRelatedThe Dress Code At School913 Words   |  4 PagesHave you ever had a problem with the dress code at your school? School that I attend has numerous problems dealing with the dress code considering some of the students decided not to follow it. Teachers have to take some time out of their class time to send the students to the office for dressing inappropriately. Since students cannot follow the simple dress code, schools should require students to wear uniforms. Few public schools in the Tennessee require students to wear uniforms. In the currentRead MoreSchool Dress Codes814 Words   |  4 PagesSchool dress codes have been a prominent topic of discussion the past few years. Largely, young girls and some sch ool board members are fighting against these sexist codes that govern schools across the world today. Dress codes target young women by stating they should dress appropriately so they do not distract the male students. This leads to men thinking it’s acceptable to disrespect women, and also women feeling like what they wear is more important than their academics. This results in a numberRead MoreSchool Dress Code819 Words   |  4 PagesEnglish 101 Mrs. Stansell December 6 2007 Title: In all schools over the United States students are fighting over clothing. Some children have no respect for themselves when it comes to what they are wearing. They dress like it is a night club or like they are out on a nice sunny day at the beach. This is not appealing to everyone. This is one reason why many schools have gone to school dress codes or uniforms. Dress codes help prevent fighting, many unwanted distraction, and embarrassingRead MoreSchool Dress Code And Anti Dress Codes Essay855 Words   |  4 Pagesaffected by dress codes for many years. Others, for better or for worse, never had to deal with them. It has been debated for years between parents, students, and school systems alike as to whether or not dress codes are appropriate to enforce. This essay will summarize, make an argument, and analyze Krystal Miller’s article on this subject, titled, â€Å"School Dress Codes†. â€Å"School Dress Codes† is a 1990 article about the issues surrounding various city’s experiences with enforcing a school dress codeRead MoreThe Importance Of School Dress Codes1132 Words   |  5 Pages Every school has a dress code in their extensive school handbook. There are mountains upon mountains of dress code lists that go on and on forever, and many people are wondering why. Many schools believe that school dress codes help the environment of the school. That is why there are so many more dress codes pertaining to girls than to boys, just what OCR thinks as well by stating a dress code, â€Å"Shorts too short. Shoulder straps on her top too thin. Skirt exposing too much skin above her kneesRead MoreSchool Dress Code Essay1709 Words   |  7 PagesDress Code: The Restriction of Expression Approximately 64% of the United States public education system requires a strict dress code. How does the dress code affect the students and how does it benefit them? Do the students have a say in this dress code policy? Do they have a fair vote on how dress code violations should be addressed? So many questions on how the students defend their rights in the public-school system, yet they cannot have the opportunity to have their opinions heard. Dress codeRead MoreThe Importance Of School Dress Codes1266 Words   |  6 Pages Do school dress codes come off as too strict? Some schools have a twenty-one-page rulebook on prom alone. Crazy, right? Who decides what belongs in a dress code and what does not? Should the students have a say on their school’s dress code? Student do not have a say in their school’s dress, so high school dress codes feel too restricting to the students. A school dress code consists of many aspects. The Crestwood High School Student Handbook forbids students from wearing anything too revealingRead MoreSchool Dress Code Essay733 Words   |  3 PagesSchool Community Dress Code Most educational institutions all across the country implement restrictions on what students wear when they are on school grounds. These restrictions include dress codes that address what students can and cannot wear and uniforms with similar outfits. The argument with dress codes and uniforms is that it helps students perform better in school by limiting distractions, while others claim that restricting what a student can wear at school can limit their freedom of expressionRead MoreThe Importance Of Dress Code In Schools1151 Words   |  5 Pagesexample, according to the Chattahoochee High School Student Handbook, â€Å"All students shall dress appropriately so as not to disrupt or interfere with the educational program or the orderly operation of the school.† This rule should be abolished because it promotes sexism, diminishes individuality, and curtails crucial instructional time. In an attempt to reduce gun violence and physical fights among students, some schools put regulations on the dress code, such as the belt line being seen at all timesRead MoreDress Codes And The School System959 Words   |  4 PagesSeveral altercations have occurred in today’s decade with dress codes in schools. Girls are being called out of the classroom in the middle of a lesson and even slut shammed by teachers and administration. Dress codes have gone from a way to keep children safe from gang-related violence and bullying from peers, to sexist comments and unfair punishments. Even though dress codes provide structure in schools, dress codes can provoke sexism and cause low self-esteem. Fashion changes every decade along

Cinema in Toni Morrisons The Bluest Eye Essay - 1584 Words

Cinema in Toni Morrisons The Bluest Eye In Toni Morrison’s novel, The Bluest Eye, characters learn how to perform social roles though film. Pauline goes to the movies in search of a more glamorous identity. Instead, the unattainable beauty she sees onscreen reaffirms her low place in society. Laura Mulvey’s article, Visual and Other Pleasures, explains film’s ability to indoctrinate patriarchal social order. This ability is certainly applicable to Morrison’s novel. Film reinforces the Breedloves’ place in society, teaches Claudia to love Shirley Temple and constructs women as sexual objects for pleasure. Mulvey’s article also examines the powerful, active male gaze. In The Bluest Eye the female gaze is constructed as dirty,†¦show more content†¦A part on the side, with one little curl on my forehead. It looked just like her. Well, almost just like† (Morrison 123). Pauline recognizes herself in the glamorous women onscreen. Mulvey discusses this type of rec ognition in her article. She refers to it as a type of mirror stage when the viewer’s â€Å"curiosity and the wish to look intermingle with a fascination with likeness and recognition† (Mulvey 17). She goes on to explain how this type of recognition then leads to misrecognition. Pauline experiences such misrecognition. She learns that she can never be like the beautiful women in the movies. While watching the show, her tooth falls out. She then realizes, â€Å"There I was five months pregnant, trying to look like Jean Harlow, and a front tooth gone. Everything went then. Look like I just didn’t care no more after that† (Morrison 123). The tooth falling out reminds Pauline of her ugliness and helps her to understand her mistake in identifying with Jean Harlow. She understands she will never be beautiful or glamorous, which are the traits the movies have taught her to value. Because of her film education, Pauline learns to hate herself. The movi es reinforce her inferior social status. She now believes in her ugliness and the ugliness of her family. She sees â€Å"nothing to contradict the statement; saw, in fact, support for it leaning at them from every billboard, every movie, every glance† (Morrison 39). Film instructs Pauline of her proper placeShow MoreRelatedWoman Is The Nigger Of The Wolrd: The Bluest Eye by Toni Morrison934 Words   |  4 PagesIgnored as a person. Denied as a species. ‘The total absence of human recognition† (Morrison, 36). For decades, African-Americans have not only been looked down upon by white people, they have been dehumanized. Toni Morrison is controversial for pillorying this topic, that has been silenced by white society for years, not from the ‘Master Narrative’ perspective, that is the white male one’s, but from the exact opposite of this: an African-American girl. By doing this, she does not only awake pityRead MoreThe Bluest Eye Toni Morrison Essay2185 Words   |  9 PagesSociety, especially western, conceptualizes beauty through the use of publicity and cinema. We are under constant bombardment from consumer related magazine ads, billboards, television commercials, and movies about what â€Å"beautiful† people look like and how we should imitate them. This standard is overwhelmingly portrayed as white beauty. Starting from a young age this standard of beauty is forged in our minds; we want to look like these actors and models; we want to be thin, fit, youthful lookingRead More Morrisons Sexual Depictions Essay examples2203 Words   |  9 PagesMorrisons Sexual Depictions Toni Morrison incorporated vulgar sexual depictions into her novel with distinct literary intentions. Although many challengers of the novel contest that these scenes contain no value, Morrison composed these depictions with specific intent and purpose. It was not for shock value or merely to be obscene, but to illustrate to her audience the damaging effect society can have on its most vulnerable members. She spoke through the silence to lobby the destruction ofRead MoreMrs. Macteer and Mrs. Breedlove1780 Words   |  8 PagesParental guidance and support are key components of the foundation of a child’s growth and development. Without either, a child cannot grow and develop properly. In her novel The Bluest Eye, Toni Morrison examines the effect of different mothers on their respective children through the characters of Mrs. MacTeer and Mrs. Breedlove. Throughout the novel, both characters express their thoughts and feelings through words, with Mrs. MacTeer having a few fuss y soliloquies and Mrs. Breedlove having a fewRead MoreInterpersonal Oppression In Toni Morrisons The Bluest Eye1474 Words   |  6 Pagesmedia, be it television, magazines, or the cinema. With this theory in mind, we are better able to understand some literature, including Toni Morrison’s novel, The Bluest Eye. The Bluest Eye, written by Toni Morrison, is a novel about a young black girl named Pecola Breedlove. Pecola lives in a time where colorism (discrimination based on the lightness or darkness of skin) is rampant. Because of this, Pecola wants blue eyes. She believes that blue eyes will solve her problems and make her happy.Read MoreThe Bluest Eye By Toni Morrison1103 Words   |  5 Pages Toni Morrison is known for her prized works exploring themes and issues that are rampant in African American communities. Viewing Toni Morrison’s novel The Bluest Eye from a psychoanalytical lens sheds light onto how, as members of a marginalized group, character’s low self-esteem reflect into their actions, desires, and defense mechanisms. In her analysis of psychoanalytical criticism, Lois Tyson focuses on psychological defense mechanisms such as selective perception, selective memory, denial

Progress and Inequities Across States †Free Samples to Students

Question: Discuss about the Progress and Inequities Across States. Answer: Introduction: Carla is honest, hardworking, brave, sacrificing, consistent, confident and kind person. Carla maintained her honest relationship with her husband in his down period, even though he left her alone when she required his support more. She is very hardworking, as she never gave up doing job. She faced many obstacles while doing different jobs. Still, she searched new jobs at each time and earned living for herself and her children. Carla is brave because she never left fighting spirit. Carla is very kind to each and every individual she comes across. She accepted each individuals negative characters and behaved positively with each and every person. Carla is ready to sacrifice her personal happiness for the family members. She left eating proper food to save money for the purpose of visiting her daughter. Carla is consistent in her efforts to take her of her family members. Carla is confident because she took care of family on her own. Overall, Carla has all the positive characters. Car las husband is dishonest, opportunistic, introvert and fearful. Carlas husband is dishonest in his relations. He performed his duties for the family, when it suited for him. He didnt take extra efforts to look after his family. He is introvert and didnt open to anybody about his injury. He is fearful because he didnt open to about his injury in the fear of losing his job (Gehlert and Browne, 2011). Social Determinants of Health: Personal, social, economic and environmental factors management which affect health of the individual person are called health determinants. In this case study, mainly three social determinants like social factors, individual behavior and biology affects health of different individual in this case study. Carla couldnt get proper education because her family was not educated. Hence, she couldnt get job in the higher position. As, a result she was doing temporary jobs to meet the daily needs of her family. Build environment of the working place for her husband gave him head injury. Build environment is one of the physical components of social factor. Due to this factor, her husband got serious head injury and depression. Public transport is also one of the physical factors responsible for health related issues. Due to high cost of the public transport, Carla couldnt visit her daughter and take care of her. This might lead to further detoriation of health of her daughter. Moreover, as s he is pregnant, it can affect health of infant also (Marmot and Wilkinson, 2005; Toba et al., 2011). As, Carla and her husband were not educated, they couldnt provide proper education to their children. Hence, their socio-economic status of living was low. People living in the low socio-economic level are low in functioning and quality of life. These people are not aware of the importance of hygiene and good health. As these people need to work, despite poor health to earn daily living for the family. It can lead to the further detoriation of the health. Carlas husband also didnt stopped working despite head injury and it resulted in the serious problem for himself and his family also. It is evident from the literature that, people with low socioeconomic status are low in health status. Individual behavior is another social determinant affecting health in this case study. Carlas husband detoriated his health due to his personal behavior like introvert nature. He didnt report his injury due to fear of losing health and resulted in the serious problem. Daughter of Carla was facing health issues due to biological reasons. She is facing gestational diabetes problem. Gestational diabetes is very common problem in the pregnant women and these women should control it otherwise it can affect health of both mother and baby. In this case, Carlas daughter was feeling tired due gestational diabetes and seek help from Carla (Braveman and Gottlieb, 2014; Cowling et al., 2014). Social factors of the health determinant should be addressed by the population which gets affected. Individuals of this population should identify the factors affecting their health and try to address on their own, with family members, community workers and social workers. Policy makers, legislators and officials from health department should identify issues and educate the population. They should address these issues through meetings with people and through workshops. Respected figures and well-known personalities of the society should come forward and address these issues. Because these people have good influence on all types people in the society People should be skilled enough to keep away from the unhealthy environment. This knowledge and skills can be developed in the people through community development programmes. There should be communication between the high and low socioeconomic class people. It would help to transfer awareness about the healthy life. Health related issues generally occur due to the multiple factors, hence these issues should be addressed by experts and workers from the different discipline. These collaborative efforts would bring positive changes in the multiple sectors and there would be overall improvement in the health of the whole population. Government and Non-Government organizations management should come forward to improve health awareness among the people (WHO, 2010; Raphael, 2014). Addressing upstream social determinants of health : There should be knowledge about the building so that it would not affect health of the people. People should form self-help group for cleanliness of the environment, maintain hygiene, adequate food and supply of good water. Policies required for the improvement in the community health and development should be implemented effectively. Barriers for accessing health facilities should be improved. There should be equal distribution about the health care education among all classes of people. There should be preventive measures taken from the health department to prevent communicable diseases. Education should be provided to protect people from hazards in the workplace and society (Tengland, 2012; Cowling et al., 2014). Healthcare professional should give education to the people about maintaining hygiene condition and healthy food. Healthcare professional also should work towards the community safety. Healthcare professional should work towards the easy availability and accessibility of medicine to the all classes of people. Health professional also should advise community people to do exercise for healthy living. Healthcare professionals should carry out survey about the community health issues and implement strategies to address these issues. Healthcare professionals should guide the policy makers about the policies to be implemented for the improvement in the social and community health services. Healthcare professionals should advocate pro-health policies like maintenance policies, education policies, employment policies, compensation policies and tax policies. Healthcare professionals should use audio and video media effectively to address the health issues and make aware people about healthy l iving. There should be incorporation of social determinants in the medical curricula. It should comprises of population and community health coursework along with the clinical science. Healthcare professionals should address social determinants of health at both individual and population level. Healthcare professionals should collaborate with other allied health professionals, government agencies, community workers and social workers. Every hospital should designate a specialist person to address the social determinants of the health (Schofield, 2015). References: Braveman, P., and Gottlieb, L. (2014). The Social Determinants of Health: It's Time to Consider the Causes of the Causes. Public Health Reports, 129(2), 1931. Cowling, K., Dandona, R., and Dandona, L., (2014). Social determinants of health in India: progress and inequities across states. International Journal for Equity in Health, 13, p. 88. Marmot, M. and Wilkinson, R. (2005). Social Determinants of Health. OUP Oxford. Gehlert, S., and Browne, T. (2011). Handbook of Health Social Work. John Wiley Sons. Raphael, D. (2014). Beyond policy analysis: The raw politics behind opposition to healthy public policy. Health Promotion International, 30, 38096. Schofield, T., (2015). A Sociological Approach to Health Determinants. Cambridge University Press. Toba, B., Dennis, R., Ted, S., and Ronald, L. (2011). Canada: A land of missed opportunity for addressing the social determinants of health. Health Policy, 101(1), pp. 4458. Tengland, P.A. (2012). Behavior Change or Empowerment: On the Ethics of Health-Promotion Strategies. Public Health Ethics, 5(2), pp. 14053. World Health Organization. (2010). Equity, Social Determinants and Public Health Programmes. World Health Organization.

Luxury and Ethics

Ethics is a philosophical concept that describes what is good or evil with reference to ascribed standards of action (Mackenzie, 2008). Being ethical is perceived differently by different people. For some people, it means great concern for the environment while for others it is great concern for both workers and the society.Advertising We will write a custom research paper sample on Luxury and Ethics specifically for you for only $16.05 $11/page Learn More For purposes of this paper, being ethical means great concern for the environment, the society, workers and consumers at large. In fashion industry, ‘ethical fashion’ reflects concerns in different areas including workers’ rights, trading relationships, production and processing practices, transportation of products, and social and environmental effects (Labor Behind the Label, n.d). When it comes to luxury fashion, there is a dilemma as to luxury and sustainability. While ethics di ctate luxury brands to be environmental friendly, luxury dictates that luxury brands reflect the highest quality and creativity ever and should not be restricted in any way. This thus leads to the question, is being ethical crucial for the survival of luxury fashion brands in the market? Today’s marketplace has become more challenging as consumers are increasingly becoming aware of ethical codes of conduct and practices. In the marketplace, there is emerging type of consumers who are more concerned about the ethical performance of companies when making their buying decisions. The case is even more serious when it comes to luxury brands. Luxury is never a priority and as more consumers become aware of ethical luxury, it only means that unethical brands might soon be faced out of the market. The luxury fashion market has been dominated by the most prominent and high ranking people in the society for a long time. Such people are well-aware of the prevailing business ethics and c an use their knowledge when making buying decisions. Even though, the luxury market has expanded to accommodate the low-class in the society, ethics remain a necessary tool for fashion brands to survive. Bearing in mind that luxury is not a necessity, consumers are most likely to go for fashion brands that they feel have value for their money and in this case not the monetary value, but the ethical value. Similarly, fashion has the power to evoke change in the society (Chenay, 2011).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As Jem Bendell and Antony Kleanthous (2007) states, â€Å"luxury brands have the power to influence consumer aspiration and behavior by editing consumer choices through product design, distribution and marketing; and influencing how, when and for how long consumers use their products† (as cited in Chenay, 2011). In this case, luxury fashion brands can use ethical practices as a necessary tool to influence consumer buying behaviors. This paper, therefore, seeks to examine the relationship between luxury and ethics. The paper explains the significance of ethics to the survival of luxury brands in the market as presented below. The significance of ethics to marketing of luxury brands Traditionally, fashion industries had little concern for ethics. With globalization taking centre stage, marketing of luxury fashion brands is faced with a number of challenges including counterfeiting, fast fashion, casual consumer, maturing new markets, democratized luxury, and western existentialism (Lode, 2008). At the same time, consumers now use available information to question how production and marketing decisions of various luxury brands affect the social and environmental realms of life. In this regard, luxury fashion brands often face ethical problems while marketing. As disposable income decreases owing to the recent economic recession, consumers are increasingly becoming conscious of their buying behavior. Consumers are now more than ever concerned about the ethical performance of companies while making decisions to support their luxury brands. Besides, the luxury market is dominated by the affluent and global elite who show great concern for social and environmental issues, but at the same time are concerned about the luxury element of individual success in the products they purchase (Lode, 2008). With the increasing demand from ethical consumers, fashion companies are forced to revise their marketing strategies. In order to survive in the current market, fashion industries have to show concern for the environment, professionalism, and the society as well (Lode, 2008).Advertising We will write a custom research paper sample on Luxury and Ethics specifically for you for only $16.05 $11/page Learn More With the current economic and environmental crises, sustainability cannot be overlo oked. Consumers are now more conscious about their consumption habits. Most people only invest in luxury when it becomes a necessity. For this reason, companies dealing in luxury fashion brands must stand out so that their brands are considered. Companies must convince consumers that they offer more than just status. They must make consumers believe that they offer some solution to the current crises. This can only be achieved through ethical practice. When consumers are convinced that a company brand offer solution to their problems, they will not think twice about supporting the same company by purchasing its luxury brands. It is for this reason that Marks and Spencer is currently involved in a  £200 million eco-plan with a vision of becoming carbon neutral by 2012 (Eassey, 2009). The company engages in ethical production practices, which includes fair wages and eco-friendly dyes and eventually offers affordable prices to its target consumers who are the youth. There is a widesp read notion that fashion industry encourages conspicuous consumption when sustainability dictates otherwise. In such a marketplace, companies have to be ethical in order to survive. Unless fashion brands convince consumers that they are playing an active role in environmental conservation through their activities, ethical consumers would never support their luxury brands. This is usually achieved through Fair trade and organic clothing, which most consumers consider environmental friendly. Going green is an ethical strategy that is currently being used by most companies, fashion brands included, to lure ethical consumers into buying their products. Mark and Spencer plan A initiative is a perfect example of how far luxury fashion brands are ready to go in order to survive in the market. Similarly, the UK-based Monkee Genes has managed to be successful in the luxury fashion market simply because of its eco-friendly jeans and products (Just-style.com, 2011). According to previous resea rch findings, being ethical is crucial for luxury fashion brands to survive in the current market (Varley, n.d). There have been reported cases where consumers boycott luxury fashion brands on the basis of their ethical performance.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Balenciaga, Gucci, and Yves Saint Laurent, all from PPR SA, are some of the brands that have been faced with boycotts in the recent past for their unethical production practices. Boycotts on these brands were based on the belief that these brands have no respect for animal rights as they predominantly use animal fur in their products. Better still, available data shows that brands have made remarkable sales when consumers perceive them to be ethical (Varley, n.d). According to Co-operative Bank Ethical Consumerism Report 2007, organic and Fair trade cotton increased sales by 79% between 2005 and 2006 while 2006 recorded significant boycotts in ‘low-cost’ clothing (as cited in Labour in the Label, n.d). Luxury fashion brands are expected to cost a premium. If this is not reflected in the prices, then such brands may not attract ethical consumers. Besides, ‘low cost’ is perceived as an indicator of poor production and labor practices hence ethically incorrect . Consumers will always choose to support luxury fashion brands that they trust and share values with even if they cost a premium. If a consumer is more environmental conscience, then he or she would rather support fashion brands that embrace sustainable environmental practices in their production process. Similarly, consumers that are more concerned about business ethics will choose to support luxury fashion brands from companies they consider to have the best business ethics. In an effort to lure ethical consumers to their products, fashion brands are currently taking a notch higher with their ethical practices. For instance, Ermernegildo Zegna has embraced environmental sustainability it its â€Å"Solar jacket† brand that is able to charge handheld electric devices. Similarly, Stella McCartney has embraced eco-design in her shoes which has biodegradable rubber soles. Such initiatives have made their brands attractive to environmental friendly consumers. Furthermore, the cu rrent luxury market has become accessible to many fashion brands hence making it too competitive for a brand to survive on the basis of exclusivity. With many competitors in the market, fashion brands have to work out marketing strategies that will make them stand out as the finest in the market. With the concept of Corporate Social Responsibility (CSR) gaining momentum, that much needed added value could come from â€Å"deeper brand values and more sustainable business practices† (Lode, p.13). In other words, it is high time luxury brands consider ethics as a luxury attribute in order to survive in the current market where the population of ethical consumers is rising by each passing day. Consumers will be more than willing to stand by those brands, which show concern for the environment, the society, and embrace acceptable labor practices. Corporate Social responsibility is now the norm of the day hence there is no way a luxury brand would expect to survive in the market if it does not reflect this in its operation. In this regard, the US-based Toms Shoes has managed to curve out a niche in the market through their social responsibility marketing strategy. Known for trendy sneaker-style shoes, Toms Shoes is involved in a youth movement initiative whereby for every pair of shoes bought, they give a pair to a needy child (just-style.com, 2011). This has made it attractive to consumers who value philanthropist initiatives. Luxury is often associated with elitism, prestige, and premium (Chenay, 2011). This is an important ethical issue that cannot be underrated when marketing luxury fashion brands. Both the company and its products must be a reflection of luxury based on the premise, ‘nothing except the finest’ (Chenay, 2011). This should be reflected in the company’s practices across its chains. Unless, consumers are made to believe that the brands are the finest in the market, they would not choose those brands over the others availa ble in the market. The company must strive to be reputable in terms of its production practices and employment as well as its marketing approach. As the say goes, â€Å"survival is for the fittest.† For a luxury fashion brand to survive in the current market, it must have all aspects of ethics. For instance, a company may be environmental conscience and have good employments practices, but produces counterfeit fashion brands. Such brands can never survive in the current market where consumers are well aware of patent property rights. Similarly, a company that offers low prices for its luxury fashion brands may be perceived to be having poor production practices that translate into low prices hence may as well not survive in the current luxury market. However, with the current economic crisis, ‘low cost’ fashion brands may still survive in the market so long as consumers perceive them to be the ‘finest’ in the market. In order to attract ethical consu mers, companies will thus have to convince consumers that their low prices are in the benefit of consumers and that their practices are ethically right. Unless this is achieved, it will not be easy for a ‘low cost’ luxury fashion brand to survive in the market. Conclusion This paper has managed to address the role played by ethics in marketing of luxury fashion brands. From the discussion above, ethics is a must have tool for luxury fashion brands to survive in the current and the future market. The future market even poses more challenge as consumers are increasingly becoming aware of ethical consumption and ethical campaigns taking centre stage. It will take more than just being the finest for luxury fashion brands to survive in the market. It is, therefore, the responsibility of luxury brands to revise their production and operation strategies so that consumers perceive their performance as being ethical. Some luxury fashion brands have made recommendable efforts in this area, but the fashion industry still has to do more to convince consumers that they offer ethical value for their money. References Chenay, N., 2011. Ethical luxury. Excerpt from MA design Research. Web. Eassey, M., 2009. Fashion marketing, 3rd ed. West Sussex, UK: John Wiley and Sons Ltd. Just-style.com, 2011. Just-style management briefing: Eco-fashion retailers walk a fine line. Web. Labour in the Label. Ethical consumerism. An ethical industry discussion paper. Labour in the Label. Web. Lode, S. B., 2008. The development of luxury fashion attributes: from class to mass to†¦ sustainable luxury?  Papers by Silje. Web. Mackenzie, J., 2008. A manual of ethics. London: Read Books. Varley, R. Ethical issues in fashion and marketing. Excerpt from Parker, L., and Dickson, M.A. Sustainable Fashion: A handbook for educators. UK: Labour Behind the Label. This research paper on Luxury and Ethics was written and submitted by user Lukas Albert to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.